Just Write It! is a group mentorship/coaching program to get you through completion of writing, marketing, and publishing your book.

There is a lot to know about writing and publishing a book besides just writing the book. Many people are easily overwhelmed with all of the other "things" that come along with publishing. I want to ease you of that burden.

In three months we will lay-out all the steps you need to take to finish writing, promote, and publish your book. We will set deadlines and bite-sized, achievable goals so that you don't feel overwhelmed with the book writing & publishing process.

Our group coaching element will provide a built-in support group, feedback group, and advanced readers.

The content is structured in a manner so it's beneficial to you at any stage of the writing process. I will coach you based on whether you only have an outline, you're in the middle of writing, or you are finished with the first draft.

How is this program different than other self-publishing programs?

I'm so glad you asked this question! There are many, many self-paced self-publishing courses out there. You will receive much of the same information. But this is course is different because:

  • I am personally invested in the success of each of you. I will personally hold your hand and get you through this process
  • This is NOT a "sign up and watch videos" training program. There will be some training videos to provide extra resources and support, but we will meet weekly to do "live" training, mentorship, and complete action steps to move you forward.
  • All trainings are recorded so you can watch them again or catch it if you can't be there live
  • You'll receive an action-oriented approach, not just instruction about the different topics
  • As a self-published author (several times over) and a publisher, I am well-versed in elements of book layout and design, where and how to find reviews, how to do all the tasks that you don't even know you need to know, and so forth
  • You'll have a built in support group and launch team through this group
  • You'll receive templates, swipe copy, discounts on services, and more
  • You don't have to go it alone!

What Previous Students are Saying:

"This was my first experience with writing and publishing a book but it was a great place to start. Alexa has so much knowledge about the publishing industry and each week she was willing to share whatever she could to help us out.

Alexa did an amazing job of explaining details for new authors while keeping existing authors interested and moving forward. Her expertise in marketing and setting up a book launch coupled with her contacts in the industry (amazing editors and cover designers) made for an incredibly positive experience – one that I completely recommend.

Thank you to Alexa for making me enjoy the process so much that I am ready to go through it again!! You are truly a gift and I am thrilled that our paths have crossed."

~ Marietta Goldman, Author

"Is your book written but you don't know what to do next? Alexa knows one million things about book publishing and marketing! She (and her team) can take over from here to make sure that you are well prepared for your book launch!! She has all sorts of professional referrals for you; editors, designers, and resources.

One year ago, my book was just an idea. After completing the manuscript, I found Alexa and in 90 days she launched my book! This really is my dream come true, a labor of love and I am so grateful for all that I have learned along this emotional journey.

If you are an aspiring author, or even already published, I highly recommend Alexa to support you in your book publishing journey."

~ Amie Lands, Author, Navigating the Unknown

"Alexa eats, sleeps, and breathes author-entrepreneurship. She spends her "free" time soaking up wisdom from the best in the business, and has made it her mission to share every helpful tidbit she finds with the writing community. Whether you tune into her blog, attend her free summits, or have the privilege of becoming her student or client, make sure that you include this lady's brain in your resource kit. If you've got questions about how to write, publish, or sell your book, Alexa has the answers."

~ Laurie Zottman, Author


When does the course start?

The course launches on April 17th and runs 12 weeks. You will have lifetime access to the contents and may revisit at any time.

I haven't started my book yet... is this course for me?

Yes! It doesn't matter where you are in the process because we will work with you to get you where you need to be. If you have not started yet, our goal will be to have your book WRITTEN by the end of the course, and you'll also be far ahead of the game in every other element.

I have already completed my book, can I still benefit?

Absolutely! I'll be teaching all of the marketing, publishing, and social media elements... all the things about publishing you didn't even know you didn't know! Our goal for you will be a massively successful book LAUNCH at the end of the course.

How much time will I need to invest?

We will meet almost every week for a one hour training session. These will be recorded and uploaded so that you can watch in your own time if you're unavailable. However, we found great benefit in the interaction and collaboration among students that occurs during the live training courses.

IF you have other questions, please contact me at

Praise for this course:

About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.

Course Curriculum

  • 1


    • Landing page video

  • 2

    Pre-course work

    • Getting Organzied

    • Module 1 Checklist

    • Sample Research Chart

  • 3

    Week 1

    • Planning your book

    • Outlining Your Book

    • Book Outline Template

    • Recorded call week 1

  • 4

    Week 2 - Marketing and Raising Funds

    • Initial Marketing Strategy

    • Raising Funds for your book

    • Week 2 slides

    • Week 2 zoom recording

  • 5

    Week 3: Your Website, Book Landing Pages, and Blogging to Grow Interest

    • Week 3 Recording

    • Week 3 slides

  • 6

    Week 4 - Blogging for Authors and Marketing Strategy

    • Resources to help grow your blog

    • Week 4 Video - blogging and marketing strategy

    • DJ Paris - Twitter for Writers Audio file

  • 7

    Week 5 Writer Mindset Blocks Business Mindset & More Marketing Plan

    • Week 5 slides

    • Week 5 Mindset and More Marketing - Video

  • 8

    Week 6 - Working with an Editor (Liz Thompson)

    • Liz Thompson, editor

    • Liz Thompson contact info

  • 9

    Week 7 - Prepublication Stuff - Beta Readers, Advanced Reviewers, and Launch Teams

    • Beta Readers, Advanced Readers, and Launch Teams

  • 10

    Week 8 - LCCN, ISBN, PCN, and more marketing

    • Useful resources and websites

    • Week 8 recording

    • week 8 slides

  • 11

    Week 9 : Dave Chesson and KDP tips and tricks to sell books

    • Dave Chesson

  • 12

    Week 10 - The Publishing and Launch Timeline

    • Determining your launch timeline

    • Slides from Week 10

  • 13

    Week 11 What You NEED for publishing & uploading your book

    • What You NEED for publishing & uploading your book

    • What You NEED for publishing & uploading your book

  • 14

    Week 12 Accountability Check-In

    • Week 12 slides

  • 15

    Social Media for Authors

    • Social Media Resources

  • 16

    Useful Resources

    • Resources

    • Non-fiction book proposal