Discover how you can publish and launch your book in 120 days or less.

When you first came up with the idea to write a book, it felt monumental, momentous, and—dare I say—even a bit magical.

The culmination of your expertise in your field, packaged up & beautifully bound. 

A surefire way to leave your mark on your industry, connect with your ideal audience on a deeper level, and grow your business. 

Just thinking of it made you feel all tingly with the excitement of what could be …

So you got to work. You poured your blood, sweat, and tears (okay, mostly tears) into your first draft. Fueled by coffee and gusto, you polished your work into a pretty-darn-solid manuscript.

And then reality struck...

Too often, the book launch process turns entrepreneurs’ blissful dreams of authorship into a total nightmare.

You assumed that taking your book from the page (erm, screen) to the shelf might not be a walk in the park … but who knew it would be THIS difficult??

The more you learn about traditional book launches, the more your stomach churns at the thought of …

  • Timelines that trail off into multi-year-long endeavors with no foreseeable conclusion in sight. Your audience needs this info NOW!
  • Query letters. Sooo many query letters. Who has time for that??
  • Relinquishing creative control to a publisher’s team of editors. Something about the idea of someone else getting to shape YOUR story makes you feel a bit squirmy.
  • Turning over such a HUGE chunk of your royalties. Why should a publisher get such a massive cut when you’re the one who’s done all the labor so far?
  • Distributing, marketing, selling … Ya know, pretty much ALL the important stuff. You’re great at marketing and selling your business offerings, but launching a book feels like foreign territory.

Maybe You have:

Been searching high and low for a good publisher, but all you’ve gotten are fancy, frustrating rejection letters.

Heard horror stories from others in your network about traditional publishing experiences that took forever and drained the author’s savings.

Ventured down the traditional book launch route on a previous publication, and you feel jaded by the whole process.

You’ve started to think very seriously about handling your own book publishing & launch. 

But you do have a few questions and concerns ….

How does planning a launch even work?

You want to give your book the love, attention, and strategic launch it deserves, but you feel overwhelmed just thinking about how much you don’t know ...

Will you be taken seriously if you self-publish and DIY your launch?

There are so many things to know about professionally producing a book. How will you know all the things? You need to make sure your book launch looks professional and 100% legit. You’re an expert in your field, and you want your book’s debut to reflect how seriously you take your business.

 How can you be sure you’re not screwing up or spending your time (and cash) in the wrong places?

You keep wishing for a fairy godmother to show up and bibbidi-bobbidi-boo your book onto the shelf. But you’d settle for some good old fashioned guidance from someone who actually knows what they’re doing.

The Fast, Fun Way For Entrepreneurs to Launch Your Own Book the EXACT Way a Professional Publisher Would.

  • Book Launch Secrets: The Signature Launch Process  (Value: $1,000)
  • 120-Day Book Launch Checklist (Value: $300)
  • Interactive Plug-N-Play Book Launch Roadmap  (Value: $200)

Total Value: $1,500

Yours today for just $47!

About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.

Course Curriculum

  • 1

    Instructions for this course

    • Welcome, Getting Started, & How to Use Thinkific

    • Welcome from Alexa Bigwarfe

    • How to use this course - an additional walkthrough from the Thinkific folks

    • Next extra support? One month free support!

    • A walk through of your assets included

  • 2

    Chapter 1: Book Launch Secrets

    • How to publish your book like a publisher - THE CHECKLIST - ASANA

    • The Full Publishing Checklist (CSV file to load to ASANA)

    • Trello Board version

    • Straight Excel List

    • What do you actually need to publish your book?

  • 3

    Chapter 2: Book Launch Checklist {Printable}

    • What is the difference between Ch 1 and Ch 2 checklists

    • Your Printable Checklist - All the key elements in one place

  • 4

    Chapter 3: Book Launch Roadmap: Your Plug and Play Timeline Generator

    • The Publishing Timeline - How to set your launch date

    • {VIDEO} The Publishing Timeline

    • The Publishing Timeline - Your plug and play tool for setting deadlines

  • 5


    • Little Black Book

    • Little Black Book of Resources

    • Make Money with Nonfiction Books Workshop - Alexa Bigwarfe & Kirsten Oliphant

    • Guide to Finding endorsers for your book.

    • Sample email to potential endorsers.

    • Do it right the first time... Common Pitfalls New Authors Face and How to Avoid them

  • 6

    Launch Planning Logistics

    • Trello Board - Launch planning & logistics

    • Book Launch!: Video - 5 Things You're Missing in Your Book Launch Strategy

    • Workshop: How to Smash a Book Launch

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