Tips and strategies provided by industry experts on how to market your book.

Growing your author platform to have an audience base AND marketing your book are honestly two of the hardest challenges of being an indie author. 

This course provides you a basic marketing plan for you to implement based on your genre and what is right for you, plus provides training on how to identify your target audience so that you're putting your marketing efforts in the right direction.

In addition to the strategy and some tutorials, we've included several guest expert interviews for you to see and understand some successful tools and strategies other authors are using. 

Course Curriculum

  • 1

    Getting Started

  • 2

    Book Marketing Plan

    • Marketing Your Book - the overview of Author Brand, Target Audience, & How You Start + Your Marketing Profile Worksheet

    • Types of marketing for authors

    • When to Start Marketing

    • How do I create a plan & what goes in it?

    • {VIDEO} How to use the Sample Marketing Strategies and Plans

    • Sample A Marketing Strategy Plan

    • Sample B Marketing Strategy

  • 3

    Understanding Your Target Audience

    • BONUS: Understanding Your Target Audience

    • {BONUS} Defining your Target Audience

    • How to Get In Front of Your Target Audience

    • Video Replay: Growing Your Author Platform - Target Audience Development

    • Social media: Preparing for your target audience

  • 4

    Landing Page, Social Media, & Email CRMs

    • Fundamentals for Marketing Your Book - Landing page, social media, and email CRMs

    • Landing pages - one of the best ways for you to market your book - BONUS TUTORIAL

    • Adding a landing page with ConvertKit

    • Book Landing Page Checklist

    • The crucial part about giving your book away for free - the EMAIL LIST!

    • Using ConvertKit to manage your email list

    • Video - setting up the autosend email in Mailchimp

    • AWeber Step-by-Step Guide

  • 5

    Activities before launch

    • The Optin or Lead Magnet Incentive

    • How to Package/Present Your Free Offer

    • Assembling Your Launch Team

    • Sample Email Copy for Advanced Readers and Launch Team - leading up to and on Launch Day

  • 6

    Additional Resources to ensure your best marketing foot forward!

    • Cover matters - our list of Cover Designers

    • Your Book Marketing Profile

  • 7

    {BONUS} Interview Series with Book & Marketing Experts

    • Rachel Thompson - book marketing tips

    • Publicity for your book Christina Nicholson the Media Maven

    • Joanna Penn - How to be a writer entrepreneur & sell more books

    • Book Marketing Tips with Angela Ford

    • Using Speaking to Grow Your Author Platform with Carrie Sharpe

    • BONUS: Sam Picarello on PR and Marketing {Audio File}

    • BONUS: {VIDEO} Instagram Strategies with Jaclyn Mallone

    • {VIDEO} Kristi Dosh - PR skills to Market Your Book

    • How to Grow Your Facebook Audience with Sasha Gray

    • Growing Your Email List {webinar with SCWA}

  • 8

    BONUS: ConvertKit Tutorials

    • ConvertKit - Basic Overview

    • {Video} ConvertKit Training #2 - more features

    • {Video} Part 3 - Adding Convertkit to your website

    • {Video} Convertkit Part 4 - The email sequence

    • {Video} Convertkit Part 5: Continued training on how to use your email sequence

  • 9

    BONUS: MailChimp Tutorials

    • Adding Contacts to Mailchimp via CSV

    • Creating an Email Campaign, Part 1

    • Creating an Email Campaign, Part 2

  • 10


    • BONUS: Trello Board: Book Marketing Resources

    • Your Marketing Action Plan & Toolkit for Handing Off Activities to a VA

    • BONUS: Hashtags for Authors {Excel}

    • BONUS: Google Keyword Planner

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About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.