Market Your Book
Expert advice on book marketing strategies
Tips and strategies provided by industry experts on how to market your book.
Growing your author platform to have an audience base AND marketing your book are honestly two of the hardest challenges of being an indie author.
This course provides you a basic marketing plan for you to implement based on your genre and what is right for you, plus provides training on how to identify your target audience so that you're putting your marketing efforts in the right direction.
In addition to the strategy and some tutorials, we've included several guest expert interviews for you to see and understand some successful tools and strategies other authors are using.
Welcome to Market Your Book!
FREE PREVIEWThinking about Marketing Goals - an essential building block
What You Need & When You Should Start Marketing
FREE PREVIEWDitch the Fear & Just Market It!
Marketing Your Book - the overview of Author Brand, Target Audience, & How You Start + Your Marketing Profile Worksheet
Types of marketing for authors
When to Start Marketing
Demystifying the Marketing Timeline
Your Book Marketing Profile and how to use it
Identifying Your Ideal Target Readers
Defining your Target Audience
How to get in front of your target audience!
FREE PREVIEWSocial media: Preparing for your target audience
The Optin or Lead Magnet Incentive
How to Package/Present Your Free Offer
Assembling Your Launch Team
Sample Email Copy for Advanced Readers and Launch Team - leading up to and on Launch Day
Fundamentals for Marketing Your Book - Landing page, social media, and email CRMs
Landing pages - one of the best ways for you to market your book - BONUS TUTORIAL
Adding a landing page with ConvertKit
Book Landing Page Checklist
The crucial part about giving your book away for free - the EMAIL LIST!
Using ConvertKit to manage your email list
Video - setting up the autosend email in Mailchimp
Cover matters - our list of Cover Designers
Your Book Marketing Profile
Rachel Thompson - book marketing tips
Publicity for your book Christina Nicholson the Media Maven
Joanna Penn - How to be a writer entrepreneur & sell more books
Book Marketing Tips with Angela Ford
Using Speaking to Grow Your Author Platform with Carrie Sharpe
BONUS: Sam Picarello on PR and Marketing {Audio File}
BONUS: {VIDEO} Instagram Strategies with Jaclyn Mallone
{VIDEO} Kristi Dosh - PR skills to Market Your Book
How to Grow Your Facebook Audience with Sasha Gray
Growing Your Email List {webinar with SCWA}
Kit - Basic Overview
{Video} Kit Training #2 - more features
{Video} Part 3 - Adding Kit to your wordpress website
{Video} Kit Part 4 - The email sequence
{Video} Kit Part 5: Continued training on how to use your email sequence
Adding Contacts to Mailchimp via CSV
Creating an Email Campaign, Part 1
Creating an Email Campaign, Part 2
Your Marketing Action Plan & Toolkit for Handing Off Activities to a VA
BONUS: Hashtags for Authors {Excel}
BONUS: Google Keyword Planner
Book Launch in a Box
Need more 1:1 Support?
We've got great advice from experts who know how to sell books and build author platform! Come learn from the best.
Alexa Bigwarfe