All the tools and resources you need to plan for and execute an amazing book launch using Instagram.

Instagram for Authors is a power packed course providing authors with all the tools they need to successfully use Instagram to Market and sell their books. Since implementing these strategies, our authors have been selling FOUR TIMES as many books at launch. We've been thrilled to see the results that our efforts have taken. Led by our IG strategist, this course is power-packed with all the tools you need to start and grow your Instagram account, as well as how to sell a ton of books at launch. DO NOT MISS IT!


  • Let's Talk About Instagram! Your general overview! 
  • Instagram for Newbies - how to post if you've never done it before! 
  • Maximizing the Instagram Algorithm without spending ALL your time on IG! 
  • Finding Hashtags + Hashtag bank for authors
  • Tools for scheduling IG posts - part 1 - Tailwind 
  • Tools for scheduling part 2 - Later 
  • Managing your strategy on Trello + 2 Trello templates
  • Q&A session playback / recording with IG manager Raewyn Sangari

Course Curriculum

  • 1

    Getting Started

  • 2

    Instagram Basics

    • Let's Talk About Instagram! Your general overview!

    • Instagram Basics for Authors

    • Creating a Professional Account

    • Instagram for Newbies - how to post if you've never done it before!

    • Creating Highlight Covers

    • Understanding Instagram Analytics - COMING SOON

  • 3

    Instagram Tactics

    • Maximizing The Instagram Algorithm

    • Finding Hashtags

    • Tools for scheduling IG posts - part 1 - Tailwind (OLD INTERFACE)

    • Tools for scheduling IG posts - part 1 - Tailwind (2021 NEW INTERFACE)

    • Tools for scheduling part 2 - Later

    • Tools for Scheduling Part 3 - Facebook Creator Studio COMING SOON

    • Instagram Ads - COMING SOON

    • Quick Tips on Finding Book Reviewers - COMING SOON

  • 4

    Instagram Reels

    • Reels

    • Posting Instagram Reels

    • Creating Reels Through Canva

    • Recording Reels

  • 5


    • BONUS: Hashtags for Authors {Excel}

    • Template IG posts in Canva

    • Strategy Templates in Trello

    • Using Trello to manage your IG strategy

    • Live Support

    • Video Planning Worksheet

  • 6

    What's next?

    • Other courses you may be interested in

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About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.