Course curriculum
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1
Welcome
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Welcome to Facebook Ads for Authors!
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Welcome from Ilonka!
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2
Module 1
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Module 1: Setting Up Your Business Manager
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Part 2: Adding Your Facebook Page to Your Business manager account
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Module 1 Part 3: Adding Your Ad Account
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Module 1 Part 4: Giving other people access to your business manager
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Module 1 Part 5: Setting Up Your Facebook Pixel
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Module 1 Part 6: The three components of successful Facebook ads
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Module 1 part 7: The two types of ads every business should focus on.
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3
Module 2: Finding Your Ideal Audience
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How to find your ideal audience on Facebook
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Avatar Worksheet
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Module 2 Part 2: Creating Your cold, war, hot audiences in the business manager
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4
Module 3: Running Successful FB ads
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Module 3: The ABCs of running successful FB Ads
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5
Module 4: The Attraction Phase
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Module 4: Part 1: The Attraction Phase
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Setting Up Your Phase A ads
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Avatar Worksheet
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Avatar W
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6
Module 5: The Build Phase
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Module 5 Part 1: The Build Phase
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Module 5 Part 3: Setting up the list building ads
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Module 5 Part 3: Setting Up Your Pixel Tracking Events
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