Course curriculum

  • 1

    Welcome

    • Welcome to Facebook Ads for Authors!

    • Welcome from Ilonka!

  • 2

    Module 1

    • Module 1: Setting Up Your Business Manager

    • Part 2: Adding Your Facebook Page to Your Business manager account

    • Module 1 Part 3: Adding Your Ad Account

    • Module 1 Part 4: Giving other people access to your business manager

    • Module 1 Part 5: Setting Up Your Facebook Pixel

    • Module 1 Part 6: The three components of successful Facebook ads

    • Module 1 part 7: The two types of ads every business should focus on.

  • 3

    Module 2: Finding Your Ideal Audience

    • How to find your ideal audience on Facebook

    • Avatar Worksheet

    • Module 2 Part 2: Creating Your cold, war, hot audiences in the business manager

  • 4

    Module 3: Running Successful FB ads

    • Module 3: The ABCs of running successful FB Ads

  • 5

    Module 4: The Attraction Phase

    • Module 4: Part 1: The Attraction Phase

    • Setting Up Your Phase A ads

    • Avatar Worksheet

    • Avatar W

  • 6

    Module 5: The Build Phase

    • Module 5 Part 1: The Build Phase

    • Module 5 Part 3: Setting up the list building ads

    • Module 5 Part 3: Setting Up Your Pixel Tracking Events