Write|Publish|Sell

Welcome to Book Launch in a Box! The Basics

Copyright & Proprietary Information Reminder.

Welcome!

Planning: Where to start

Ditch the Fear & Just Market It!

Thinking about Goals - an essential building block

Creating our first set of goals

Identifying Your Ideal Target Readers

Finding the ideal reader

ASSESSMENT: Where I am at the beginning of Book Launch in a Box

Congratulations!

Module 1 Overview

Your marketing and book launch strategy

Week 1 - Creating Your Base of Operations

What is a lead magnet or optin incentive

Landing pages - one of the best ways for you to market your book

Book Landing Page Checklist

Landing pages and lead magnets help you build your reader base to sell more books

Writing the Email Sequence

Sample "regular email" to your newsletter (not advance readers)

Q&A With Nancy 10/6

Update your stats tracker!

Module 2 Overview - the next part of the launch strategy - more audience building!

Considerations for those Relaunching a book or launching a 2nd, 3rd, or later book

Tools to grow your list -

How to Use BookFunnel to Grow Your Email List - BookFunnel

How to optimize the emails collected through BookFunnel

Social media tools - Facebook

Introduction to Facebook for Authors

Getting Insights on Facebook

Using a Scheduling tool to post to Facebook

Tools for scheduling IG posts - part 1 - Tailwind

Tools for scheduling part 2 - Later

Update your stats tracker!

Q&A with Sarah - BookFunnel, Facebook, Email/Newsletter Content 10/14/21

Module 3 Overview

Using Instagram for Your Book Launches

Instagram for Newbies - how to post if you've never done it before!

IG Professional Account

Want more IG?

Q&A with Raewyn

Update your stats tracker!

BLAB Module 4 overview

VIDEO: Advance Readers and the Launch Team - Early Marketing Activities

Using Launch Teams - Launch Team in Action!

How to use a launch team - presentation

A Brief Overview of the ARC Process and Finding Reviewers

Guide to Contacting Book Reviewers

Sample Book Reviewer Tracking Spreadsheet

More traditional places to find reviewers - book review sites

Module 5 Overview

Getting In Front of Your Target Audience

Types of marketing for authors

How do I create a plan & what goes in it?

Creating Your Overall Marketing Strategy

TikTok for Authors with Cayce LaCorte

{Video Replay} Q&A with Author Katelyn Mabry

Little Black Book of Resources - Freelancers, Companies, and Experts to Use

BONUS: Trello Board: Book Marketing Resources

BONUS: Hashtags for Authors {Excel}

BONUS: Google Keyword Planner

Bonus: Leveraging Promo Sites for A Successful Launch

Bonus: Metadata Tracker

Bonus: Sarah S. "Mock" Book Launch

Bonus: Book Launch In A Box Keypoints

First Things First: Setting Up Your MailerLite Account

MailerLite Basics