Book launch in a box. All the tools and resources you need to plan for and execute an amazing book launch.

Course Curriculum

  • 1

    Getting Started

    • Welcome to Book Launch in a Box!

    • Copyright & Proprietary Information Reminder.

    • Welcome to our ON DEMAND Students

    • OVERVIEW OF PROGRAM

    • Calendar and meetings {Live in June 2021 only}

  • 2

    Pre-Work for Book Launch in a Box

    • Pre-work & Welcome!

    • Pre-Work Day 1 - Thinking about Goals - an essential building block

    • Pre-work Day 2 - Creating our first set of goals

    • Day 3 Pre-work Identifying Your Ideal Target Readers

    • Day 4 Pre-work - finding the ideal reader

    • ASSESSMENT: Where I am at the beginning of Book Launch in a Box

    • Congratulations!

  • 3

    MODULE 1: CREATING YOUR HOME BASE FOR YOUR MARKETING

    • Week 1 - Creating Your Base of Operations

    • Landing pages - one of the best ways for you to market your book

    • Book Landing Page Checklist

    • Growing Your Email List

    • Introduction to the Optin Incentive

    • What should your lead magnet do for you?

    • Writing the Email Sequence

    • Replay - Q&A With Nancy Thursday June 10th

    • {Video Replay} Q&A with Author Katelyn Mabry

    • Sample "regular email" to your newsletter (not advance readers)

  • 4

    MODULE 2: TOOLS TO GROW YOUR AUDIENCE

    • Module 2 : Tools for audience growth

    • Introduction to Facebook for Authors

    • Getting Insights on Facebook

    • Using a Scheduling tool to post to Facebook

    • Tools for scheduling IG posts - part 1 - Tailwind

    • Tools for scheduling part 2 - Later

    • Content marketing, & ads for your book launch - overview

    • How to Use BookFunnel to Grow Your Email List - BookFunnel

    • Replay - Q&A With Sarah O'Dell 6/16/21 - BookFunnel, Social Media Content, and More

  • 5

    MODULE 3: INSTAGRAM TACTICS

    • Module 3 Content - Instagram

    • Module 3 Overview & Action Steps

    • Let's Talk About Instagram! Your general overview!

    • Instagram for Newbies - how to post if you've never done it before!

    • IG Professional Account

    • Want more IG?

    • Replay - Q&A with Raewyn - All About Instagram

  • 6

    MODULE 4: FINDING REVIEWERS & ADVANCED READERS

    • Module 4 Overview & Action Steps

    • VIDEO: Advance Readers and the Launch Team - Early Marketing Activities

    • Using Launch Teams - Launch Team in Action!

    • How to use a launch team - presentation

    • A Brief Overview of the ARC Process and Finding Reviewers

    • Guide to Contacting Book Reviewers

    • Sample Book Reviewer Tracking Spreadsheet

    • More traditional places to find reviewers - book review sites

  • 7

    MODULE 5: MARKETING & LAUNCH STRATEGY - Bringing it all together

    • Module 5 Overview

  • 8

    Special Bonuses!

    • Little Black Book of Resources - Freelancers, Companies, and Experts to Use

    • BONUS: Trello Board: Book Marketing Resources

    • BONUS: Hashtags for Authors {Excel}

    • BONUS: Google Keyword Planner

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About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.