Book Launch in a Box
Your book launch boot camp
Book launch in a box. All the tools and resources you need to plan for and execute an amazing book launch.
Course Curriculum
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1
Getting Started
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Welcome to Book Launch in a Box!
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Copyright & Proprietary Information Reminder.
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Welcome to our ON DEMAND Students
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OVERVIEW OF PROGRAM
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Calendar and meetings {Live in June 2021 only}
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2
Pre-Work for Book Launch in a Box
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Pre-work & Welcome!
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Pre-Work Day 1 - Thinking about Goals - an essential building block
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Pre-work Day 2 - Creating our first set of goals
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Day 3 Pre-work Identifying Your Ideal Target Readers
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Day 4 Pre-work - finding the ideal reader
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ASSESSMENT: Where I am at the beginning of Book Launch in a Box
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Congratulations!
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3
MODULE 1: CREATING YOUR HOME BASE FOR YOUR MARKETING
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Week 1 - Creating Your Base of Operations
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Landing pages - one of the best ways for you to market your book
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Book Landing Page Checklist
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Growing Your Email List
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Introduction to the Optin Incentive
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What should your lead magnet do for you?
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Writing the Email Sequence
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Replay - Q&A With Nancy Thursday June 10th
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{Video Replay} Q&A with Author Katelyn Mabry
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Sample "regular email" to your newsletter (not advance readers)
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4
MODULE 2: TOOLS TO GROW YOUR AUDIENCE
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Module 2 : Tools for audience growth
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Introduction to Facebook for Authors
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Getting Insights on Facebook
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Using a Scheduling tool to post to Facebook
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Tools for scheduling IG posts - part 1 - Tailwind
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Tools for scheduling part 2 - Later
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Content marketing, & ads for your book launch - overview
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How to Use BookFunnel to Grow Your Email List - BookFunnel
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Replay - Q&A With Sarah O'Dell 6/16/21 - BookFunnel, Social Media Content, and More
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5
MODULE 3: INSTAGRAM TACTICS
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Module 3 Content - Instagram
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Module 3 Overview & Action Steps
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Let's Talk About Instagram! Your general overview!
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Instagram for Newbies - how to post if you've never done it before!
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IG Professional Account
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Want more IG?
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Replay - Q&A with Raewyn - All About Instagram
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6
MODULE 4: FINDING REVIEWERS & ADVANCED READERS
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Module 4 Overview & Action Steps
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VIDEO: Advance Readers and the Launch Team - Early Marketing Activities
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Using Launch Teams - Launch Team in Action!
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How to use a launch team - presentation
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A Brief Overview of the ARC Process and Finding Reviewers
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Guide to Contacting Book Reviewers
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Sample Book Reviewer Tracking Spreadsheet
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More traditional places to find reviewers - book review sites
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7
MODULE 5: MARKETING & LAUNCH STRATEGY - Bringing it all together
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Module 5 Overview
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8
Special Bonuses!
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Little Black Book of Resources - Freelancers, Companies, and Experts to Use
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BONUS: Trello Board: Book Marketing Resources
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BONUS: Hashtags for Authors {Excel}
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BONUS: Google Keyword Planner
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We've got great advice from experts who know how to sell books and build author platform! Come learn from the best.
We've got great advice from experts who know how to sell books and build author platform! Come learn from the best.
About the instructor
Author Coach and Publisher
Alexa Bigwarfe
Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.