Book launch in a box. All the tools and resources you need to plan for and execute an amazing book launch.

In this jam-packed 4 module training, you'll receive training on how to create your marketing and pre-launch strategy, how to define your target audience and ways to get in front of them, Instagram tactics, training on finding reviewers and advanced readers, resources for using social media for your book marketing and launch, as well as information on what should be on your website. Former students were blown away with the amount of content and information provided. 

Includes 15+ hours of Q&A and mini coaching sessions. Upgrade opportunity for live coaching & Q&A.

Course Curriculum

  • 1

    Getting Started

    • Welcome to Book Launch in a Box!


    • Copyright & Proprietary Information Reminder.


  • 2

    Pre-Work Book Marketing Plan

    • Planning: Where to start

    • Ditch the Fear & Just Market It!

    • Goal Setting

    • Marketing Your Book - the overview of Author Brand, Target Audience, & How You Start + Your Marketing Profile Worksheet

    • Types of marketing for authors

    • How do I create a plan & what goes in it?

    • Defining your Target Audience

    • How to Get In Front of Your Target Audience

  • 3


    • Creating Your Overall Marketing Strategy

    • Ditch the Fear & Just Market It!

    • {VIDEO} How to use the Sample Marketing Strategies and Plans

    • Sample A Marketing Strategy Plan

    • Sample B Marketing Strategy

    • Week 1 Q&A

  • 4


    • Let's Talk About Instagram! Your general overview!

    • Instagram for Newbies - how to post if you've never done it before!

    • Maximizing the Instagram Algorithm without spending ALL your time on IG!

    • Finding Hashtags

    • Tools for scheduling IG posts - part 1 - Tailwind

    • Tools for scheduling part 2 - Later

    • Managing your strategy on Trello + 2 Trello templates

    • Need more Instagram support?

  • 5


    • Finding Reviewers and managing the Advanced Reader Process

    • Using Launch Teams - Swipe Copy

    • VIDEO: Advanced Readers and the Launch Team - Early Marketing Activities

  • 6

    Module 4: What you need to grow your email list for marketing!

    • Growing Your Readers through an Email Growth Strategy

    • Your website

    • Landing pages - one of the best ways for you to market your book

    • Book Landing Page Checklist

    • Using ConvertKit to manage your email list

    • Video - setting up the autosend email in Mailchimp

    • AWeber Step-by-Step Guide

  • 7


    • Need more 1:1 Support?

    • Hot Seat 10_6 Colleen

    • Hot seat 10_6 _ Selina

    • Hot seat 10_6 #2 Emily Pierite

    • Hot Seat 10_6 #3 Jennifer

    • Hot Seat 10_13 - AnnMarie Boyle - contemporary romance

    • Hot Seat 10_13 Linda J. - memoir - and what a fun life story!

    • Hot seat 10_13 Elizabeth S. - Parenting book- special needs children

    • Hot seat _ 10_13_2020 - Tori part 1 with the surprise ending!

    • Tori's Hotseat , Part 2 10_13_20

    • Julie M's hotseat 10_13_20

    • Sarah S's Hotseat 10_13_20

    • Hot Seat - Lucie Daze

    • Liz O. Hotseat

    • Bonus: Book Launch In A Box Keypoints

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About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.