You want to write and sell books. You understand the value of having a website to promote & grow your author platform & you've been told a blog is a great place to share more writing, share your book, and bring new readers to find you.

But you may not know how to use your blog to grow your author platform and sell more books through blogging.

You may have many questions like:

  • What do I write about? 
  • How can I use my blog to sell more books?
  • How often do I need to blog?What do I need on my website to help me sell and promote my books?

This is the biggest question people get caught up on - how do I figure out what to write and how to get it in front of the right people? 

Answering this question is the primary focus of this course.

Other common questions include:

How do I start a website? What tools do I need? Where do I even start?

Don't worry, I can help. 

This course gives you the basics of starting a blog (including instructions on setting up your website and picking a domain if you haven't done that part yet). 

However, the CREATION of a website is not the focus of the course. It's the things that happen next. So, if you already have a website, THIS COURSE IS STILL FOR YOU.

The most important part of blogging to build your audience and gain more book sales is creating content that entices people to come to your site. So the main focus of this program is determining WHAT you should be writing about and HOW to make sure it's set up to bring people to your website; HOW to promote it and the other HOW; how to make sure you book is easy to find on your site and promoted. We'll work on making sure you have the pieces in place to either get people on your email list, follow you on social, or click over to buy your book.

Do you fall into one of these groups?

  1. No idea how to start a blog, why you should be blogging?, what the heck is a blog?
  2. Have a website and a blog, but not sure what to blog about?
  3. You’ve got a blog that you keep up regularly, but you’re not sure how to use your blog to sell some books?

Blogging 101 for Authors is all about blogging as a tool to grow your author platform, why authors need to blog and how to write blog posts that sell books. This course is brought to you by my years of blogging experience. Long before I ever wrote a book, I was writing blog posts and lots of them. Currently, I am a blogger for Columbia Mom, part of the City Moms Collective, and of course, I blog regularly at

Here are some of the lessons you’ll get when you sign up for the course:

  1. How to Start a Blog - what blogging platform to use, how to get a domain name, all that good stuff! (to include Video tutorials on search engine optimization tools, customizing your Wordpress theme, and more. Most of our tech tutorials are based on wordpress, but don't worry if you use a different website, as the tech stuff is bonus material.)
  2. Setting your website up for success - SEO & plugins or other tools to ensure you can grow your platform or get more book sales.
  3. Determining what content to write about and content strategy.
  4. How to create Conrnerstone content that will help you convert book sales.
  5. The (very, very basic) Basics of Writing and Publishing a Blog Post to include finding good images, etc.
  6. Basic marketing of your posts and content.
  7. The Power of Collaboration

Also included in this course as a special bonus:

  • Sample blog posts
  • Ideas for blog posts
  • Basic SEO (search engine optimization) to help people find your blog posts
  • Connecting an email CRM so that you can build an email list
  • Basic ideas for building an email list
  • How to add images
  • Connecting social media
  • Plugins and other resources to help manage your blog
  • Other bonuses!

Our goal is to provide you the tools to feel comfortable blogging and creating content that will bring new readers to your website, ensuring you are set up for success once they arrive.


Please understand that the primary focus of this course is to teach you about how to use blogging as a tool to grow your author platform and market your book.

It is NOT intended to be a "How to build an amazing website" course. It is also NOT meant to be a HOW TO LEARN EVERYTHING ABOUT BLOGGING course. 

While we attempt to give you the tools and some tutorials on setting up a website and starting a blog, website design and technology is not our primary focus or area of expertise, and is only included to put you on a faster track. 

If you have some technical knowledge, our tutorials should be enough to help you through the basics of getting and setting up a website.

If you are uncomfortable with technology and struggle with techy stuff, it is strongly advised you hire someone to help you get your website set up. 

I am self-taught on everything on my website, so I know some tools and tricks, but I am an author and book marketer first, and blogging to better market your book is the focus of this program.

Additionally, this is NOT meant to be a HOW TO LEARN EVERYTHING ABOUT BLOGGING course. While we do provide a lot of content, information, and tutorials, if you purchase this program, our focus in on teaching you how to use your blog to grow your audience and sell more books. Because you have to have a blog to do this, we do provide some basic information to get started. But, this is not meant to be an in-depth course on the ins and outs of blogging itself. 

Course Curriculum

  • 1

    Welcome & Getting Started

    • Blogging 101 for Authors - Welcome!

    • Disclaimer

  • 2

    Module One: How to set up and start a blog

    • Why do authors even need to think about blogging and a website?

    • Financial Consideration: Things You Need When Setting Up a Website

    • Module 1 overview - Your website

    • Step 1: Identify what you need & How to start

    • Step 1 Task

    • Step 2: Set Up Your Website - Identify and obtain your Domain Name

    • Step 2 Task

    • Step 3: Purchase Hosting

    • Step 3 Task

    • Installing WordPress

    • Using Pub Site

    • Step 4: Installing Plugins on Wordpress

    • Step 4 Task

    • Step 5: Website Design

    • Step 5 Task

  • 3

    Module 2 - What an Author Needs on Their Website

    • What should be on your website?

    • More things you need on your website

    • {Video} Module 2

    • The Email CRM

    • Task 1: The Email CRM

    • Setting up ConvertKit as your Email CRM

    • Connecting Your Blog to Mailchimp

    • Step by step guide to setting up Aweber as your CRM

    • Setting Up Your Social Sharing Options

    • Task 2 - Social Media Sharing

    • {VIDEO} What is blogging?

    • Task 3 - What makes sense for YOU to blog about?

  • 4

    Module 3 - What do I write about & how frequently {Editorial Calendar}

    • Week 3 Overview - Content for Your Target Audience

    • Writing for your target audience - what do I write about?

    • Task 1 - Brainstorm at least 10 ideas for blog posts

    • Editorial Calendar

    • Task 2 - Your editorial calendar

    • Bonus. Using Trello to organize your blog editorial calendar PLUS Trello Board

  • 5

    Module 4 : Ideas for Blogging & a Blog Post Checklist

    • Blog Post Checklist

    • 25 Things to Blog About

    • Action Step: Pick a topic and write a post

    • Ideas for Blogging about Your Book

  • 6

    Module 5 - The Importance of Analytics for bringing more traffic

    • Who is Reading What You're Writing? Analytics & Why They Matter

    • Action Step: Set up an analytics program and add to your website

    • Action - Write another blog post!

  • 7

    Module 6: Blog Posts that Convert

    • Writing posts that convert

    • 15 Ways to Write Blog Posts that Convert

    • Action Step

  • 8

    Developing High-Converting Content For Your Blog - Cornerstone Content

    • Cornerstone Content

    • The Basics of Writing and Publishing a Blog Post

    • How to schedule a post

  • 9

    The Basics of Search Engine Optimization (SEO)

    • Getting Traffic to Your Website with Your Blog Posts

  • 10

    Bonus Resources

    • BONUS Website & Blogging Tutorials

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About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.