Building Your Author Platform

Building Your Author Platform

How to find fans & create more buzz

There is nothing worse than doing all the things to have a well-written, edited, fantastic book only to watch it sell only a handful of copies on launch day.

The biggest reason for "failure to launch" for authors is not having an author platform - a fan base - that is ready to go when you launch. This program teaches the steps to creating and growing that fan base.

The Building Your Author Platform course (and check out the bundle with other courses included!) is for the author who is struggling to effectively market their book and grow their audience and fan base.

It is ALSO for the author who recognizes the importance of having a solid base of readers prior to launching their book in the first place.

This is the step-by-step guide for all the things you need to do to build your author platform, which is the natural pre-requisite of trying to market. 

The Key Element to growing Your Author Platform is KNOWING your target audience and having a good sense of how to brand yourself properly for that audience, as well as how to find them and grow relationships with them.

In Building Your Author Platform, we begin with a focus on the WHY behind what you do, which helps you understand your WHO (target audience.) From there we build a brand. Then you can create the "home" to send new readers to. 

This self-paced program will help authors:

  • determine & develop their author branding
  • identify their target audience - more than just an overview, but a deep look into this
  • learn how to position themselves to grow the audience
  • think like a book buyer & set up your website in a way that is appealing to people who want to buy books!
  • grow the email list and social media platforms
  • set up and use the social media platforms
  • understand the power of influencers & how to leverage it to grow your own brand/platform
  • learn paid & free marketing 

 the participants will learn exactly how to implement to GROW their audience base through a mix of written content, PDF downloads, videos (there are more videos than the description says - many are embedded in the materials), step-by-step tutorials, swipe files and more.

Building Your Author Platform

1 Video
29 Texts

Course Curriculum

Paid Marketing Strategies
Free Marketing Strategies
Become an Affiliate

Join now and get to work on building your platform so you'll have a more successful book launch!

Register now for $197
Alexa Bigwarfe
Alexa Bigwarfe
Author Coach and Publisher

About the instructor

Alexa Bigwarfe is a USA Today Best-Selling author, speaker, and publisher. After turning to writing as a healing method in the wake of the death of her infant daughter, Alexa sought to learn every detail about the publishing industry. She began to support others who also wanted to share their story through a book. Alexa is the founder of Write|Publish|Sell, Kat Biggie Press, Purple Butterfly Press, Chrysalis Press, and the Women in Publishing Summit.

Alexa Bigwarfe is a coach to writers, self-published author, blogger, and freelance writer. Alexa knows what it takes to build a writing career in the middle of real-life as she built hers amid screaming children, dirty dishes and piles of laundry. As a freelance writer, she has had more than 30 articles published in regional parenting magazines throughout the U.S. and Canada. She is passionate about helping writers build sustainable businesses with the strokes of their keyboard. She provides self-publishing, course, and author and freelance writer support at Write|Publish|Sell.

She lives in Columbia, SC with her husband, three children, and their sweet dog. Learn more at