Building Your Author Platform

Building Your Author Platform

How to find fans & create more buzz

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There is nothing worse than doing all the things to have a well-written, edited, fantastic book only to watch it sell only a handful of copies on launch day.

The biggest reason for "failure to launch" for authors is not having an author platform - a fan base - that is ready to go when you launch. This program teaches the steps to creating and growing that fan base.

The Grow Your Author Platform bundle is for the author who is struggling to effectively market their book and grow their audience and fan base.

It is ALSO for the author who recognizes the importance of having a solid base of readers prior to launching their book in the first place.

This is the step-by-step guide for all the things you need to do to build your author platform, which is the natural pre-requisite of trying to market. Although marketing strategy & platform can be built hand-in-hand, but your book launch will be far better if you've already spent the time to identify & target your perfect audience.

In Building Your Author Platform, we begin with a focus on the WHY, story telling, story branding, and creating the "home" to send new readers as you begin to find them. 

We'll talk about setting up your website & where you need to establish your presence on social media & how.

This self-paced program will help authors:

  • determine & develop their author branding
  • identify their target audience - more than just an overview, but a deep look into this
  • learn how to position themselves to grow the audience
  • think like a book buyer & set up your website in a way that is appealing to people who want to buy books!
  • grow the email list and social media platforms
  • how to set up and use the social media platforms
  • through expert guidance on tools and ways to market a book
  • understand the power of influencers & how to leverage it to grow your own brand/platform
  • learn paid & free marketing strategies

*This course is still being built out, so new content is added regularly.

Through a mix of written content, PDF downloads, videos (there are more videos than the description says - many are embedded in the materials), step-by-step tutorials, swipe files and more, the participants will learn exactly how to implement to GROW their audience base.

Alexa Bigwarfe
Alexa Bigwarfe
Author Coach and Publisher

About the instructor

Alexa Bigwarfe is a coach to writers, self-published author, blogger, and freelance writer. Alexa's micro publishing company, Kat Biggie Press, has edited, designed, and published 7 of her own books and several books by other authors. In addition to her self-published works, Alexa has has been published in four anthologies; The Mother of All Meltdowns, The HerStories Project, The Clash of the Couples,and Mothering Through the Darkness. Alexa knows what it takes to build a writing career in the middle of real life as she built hers amid screaming children, dirty dishes and piles of laundry. As a freelance writer, she has had more than 30 articles published in regional parenting magazines throughout the U.S. and Canada. She is passionate about helping writers build sustainable businesses with the strokes of their keyboard. She provides self-publishing, course, and author and freelance writer support at Write|Publish|Sell.

Building Your Author Platform

1 Video
29 Texts

Course Curriculum

Paid Marketing Strategies
Free Marketing Strategies
Become an Affiliate