You're on this publishing journey... you thought the writing was hard, and then you started learning about everything else.

AND OMG. It's overwhelming, isn't it? THERE IS SO MUCH TO KNOW! SO MUCH TO DO!

It's a lot of work to be a successful author!

You're now running a business where you are the entire C Suite! Marketing, taxes, accounting, project management, website building... your head is spinning!

What happened to just being able to WRITE???

Enter the Success Publishing Academy. The Success Publishing Academy is a part self-paced / group coaching / mentorship / mastermind program. 

The Write | Publish | Sell Success Publishing Academy (SPA) is designed to help you:

  • Reduce the OVERWHELM
  • Encourage you along the way - give tips, tools, resources and support
  • Give you GUIDANCE and a PLAN
  • LEARN from my years of experience in publishing
  • Get your book completed
  • Grow your Author platform
  • Launch your book successfully
  • Ensure you actually implement all the amazing things you are learning along the way


SPA is for YOU if:

  • you struggle with the implementation of all the amazing things you're learning
  • you're committed to your book project but you need an ACTION PLAN
  • you feel overwhelmed by the publishing and marketing process and just want everything to be SIMPLIFIED
  • you want to save thousands of hours in research by going directly to the source
  • you desire CLARITY, ACCOUNTABILITY  and STRUCTURE for getting your book done
  • you've already started outlining, writing or even editing your book! (not a pre-requisite, we'll get you there with pre-work!)
  • you want to learn how to MARKET your own books and sell a lot of copies, or grow your business
  • you want to SAVE money and still end up with a quality product
  • you need help but don't have thousands of dollars to pay someone to do it for you
  • you value community and accountability to support you in your writing and publishing journey


What Do You Get When You Join SPA?

  • My GUARANTEE that if you follow through with this program, you WILL publish your book (I have a 100% publishing success rate with students who complete the full program)
  • The knowledge that I have spent years and THOUSANDS of dollars in training, programs, and more learning - shared with you!
  • Monthly Modules broken down into weekly content of focus; each month focuses on 1-2 of the 7 stages of publishing
  • Access to my Rolodex of experts and freelancers; people already vetted so you don't waste time trying to find the right people
  • at least one "action" session to implement monthly focus (per month)
  • additional monthly office hours/ask ME anything/coworking sessions (1 implementation session and 1 coaching session per month for 2 monthly get-togethers)
  • BONUS CONTENT: Training on Mindset, Outlining and Successful Kindle Launches, special resources for children's book authors,  AND 15% discount on WPS services,  publishing packages and 1:1 coaching (excluding WPS courses)
  • Pay in full or over six months  

BONUS 1:

Access to my team! Yes! You'll have access to my Executive Assistant, who helps with landing pages, website tech, email sequence writing, and so on

You'll also get a call with my marketing expert to give you guidance on what and how to do it!

And a call with our Instagram & website guru!

BONUS 1:

Our New PROGRAM - READERS ON DEMAND! 

  1. How to find and attract the right readers
  2. How to create an optin/lead magnet to grow your email list
  3. Setting up your email CRM, connecting it to your website, and the email sequence
  4. Facebook ads - how to set up your account and start running ads
  5. Detailed instructions for setting up your website

BONUS 2:

We're going on a retreat!

Details to follow, but your program includes your ticket to our weekend mastermind in late October/early November 2020. 


FAQ

Is this only for Self-publishing authors?
NO. Anyone who needs to learn how to market their book and grow a business as an author will find this useful.

Do I have to have my book written to join?
Nope. These are the tools you need to grow your platform, ensure a well-produced book, and have a solid author business, but your book does not have to be finished. We'll provide writing accountability if you need it.

Can I do this at my own pace?
Yes! The coaching program goes at the pace of the modules, but if you need to take longer at any point, take your time. I will open the course materials in April and you can move ahead of the group if you need. But I'm certain you'll learn a thing or two in all the modules.

Is this only for someone who has never published a book?
NO! The publishing world grows and changes at a rapid rate. There is a ridiculous amount of information to KNOW to do this right. Heck, I'm still learning this stuff. Whether you haven't started your book or you've already published 1-2, if you're still trying to learn the things we are teaching, this will be a great fit for you. Plus, the additional coaching element allows me to tailor what students need to where they are in the process.

The Month by Month

You can take a peek at the curriculum below, although this is not a full list. We are constantly updating, adding, and adjusting based on our students' needs and changes in the publishing world.

It is important to note is that these outlined topics serve as the BASELINE. However, each month, we will hit heavily on marketing and developing the author platform and the author business. Because without those things in place, it doesn't matter if you have a good book. You need to be able to sell it. 

The cool thing about this program is that it's both self-paced and group-coached. Through 2 calls each month, you'll receive answers to your questions and guidance to help you implement. Plus you'll be able to go back to the training to review whenever you need it, or you can bypass the parts that you don't think are applicable. If you don't need help with editing, you can skip that and just work on the platform growth and author business elements we're covering that month.

Jan - March - PREWORK! Need help writing? Getting through first draft revisions? Beta Readers?

April: Understanding the 7 Stages of Publishing + Marketing & Author Business

May:  Editing/Endorsements/Final preps before book production + Marketing & Author Business

June: Publishing and Production + Marketing & Author Business

July: Marketing and PR

August: Distribution and  Rights, + Marketing Continues

September: Making money from your book and developing your business strategy

October: Wrap up / prep for RETREAT

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Praise for this course:

About the instructor

Author Coach and Publisher

Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors professionally self-publish and market their books. Her courses and training focus on outlining and writing books, self-publishing, author platform growth, and creative ways to market books through her company Write|Publish|Sell. She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.

Course Curriculum

  • 1

    Welcome to the Write | Publish | Sell Success Publishing Academy

  • 2

    Month 1 Module One: Understanding the Seven Stages of Publishing & Publishing Timeline

  • 3

    Month 1 Module 2: WRITING YOUR BOOK

    • Week 2: Deep Dive into WRITING

    • What type of book are you writing? Ebook vs print, fiction vs. nonfiction, children's books, memoirs, how to's, etc...

    • Stage 1: Writing - Writing Your Book - Will anyone Buy My Book? Action Steps and Exercises for Week 1

    • Stage 1: Writing - Practicing and Honing Your Craft

    • Sample Nonfiction Book Outline

    • Sample fiction outline (chapter summary)

    • Sample Children's book outline

    • Download This Module

    • BONUS MODULE - Writing How-Tos, Interview Style, and "All About" Books

    • Extra SPA Call 5/29

    • Plan Your Book!

  • 4

    Month 1: Module 3 - When to Start Marketing & Establishing the Author Platform

    • Initial Marketing Strategy

    • When to Start Marketing & Establishing Your Target Audience

    • {Video} Setting Up Your Author Business Page on Facebook

    • Your Author Branding and Setting Up Your Marketing Strategy / Profile

    • Author Marketing & Profile Video

    • Creating Your Book Marketing Profile

    • Finding your TARGET audience

    • Defining my target audience

    • Preparing for your target audience

    • Setting Up Your Book Landing Page and Announcing Yourself!

    • Video - setting up the autosend email in Mailchimp

    • Using ConvertKit to manage your email list

    • Replay of May Training Session - Setting up your landing page

  • 5

    Month 2: All about Editing

    • Month 2: Module 5 - Working with Editors

    • How to contact Editors and a list of recommended editors

    • Working with Editors - Stacey Aaronson

    • Self-Editing; Module 6

    • Videos - Using ProWritingAid - a self-editing tool

    • Beta Readers vs. Advanced Readers

    • What to send to Beta Readers

  • 6

    Month 2 Module 6: More Marketing Tools

    • VIDEO: Advanced Readers and the Launch Team - Early Marketing Activities

    • Start Your Marketing Strategy - Advanced Readers & the Launch Team!

    • How to use a launch team - presentation

    • Endorsements

  • 7

    Month 2: Week 3: Module 7 Marketing / The Facebook Pixel

    • Using the Facebook Pixel to Help Grow Your Audience

    • Video Tutorial: The Facebook Pixel and How To Add It To Your Website

  • 8

    Month 2: Week 4: Module 8 - Beta Readers, Advanced Readers, and Endorsements

    • Getting Endorsements - Who to ask and when?

    • How do you find endorsers?

    • What do you send them? Sample email and endorsements

  • 9

    Month 3: Publishing and Production

    • Month 3 overview {Video and PDF download}

    • Month 3: Week 1 - What elements are needed for producing your book?

    • Month 3: Week 2 Other key pieces of your book - PCN, LCCN, Copyright...

    • Month 3: Module 2 Complying with Industry Standards for the preparation of your book

    • Month 3: Obtaining Your ISBN & Setting Up Your Imprint

  • 10

    Month 3: Module 3 Interior Layout, Design, and Covers

    • Month 3 - Key Elements of Cover Design

    • Panel on Cover Design

    • Interior Layout and Design

    • Getting the barcode for your book

  • 11

    Month 3 Marketing: Growing Your Author Platform

    • Video Replay: Growing Your Author Platform - Target Audience Development

  • 12

    Month 4: Marketing and PR

    • SPA Call - Book Launches

    • Month 4: Book Launch!: Video - 5 Things You're Missing in Your Book Launch Strategy

    • Author branding and marketing profile

    • Month 4: Week 2 - How to get publicity as an author

    • Publicity for your book Christina Nicholson the Media Maven

  • 13

    Month 5: Publishing, Distribution and Rights

    • where to publish

    • {VIDEO} Where to publish your book...

    • {Video} Distribution & Where to PUblish Training Session

    • Bonus: Understanding GDPR and how it impacts you with lawyer Emily D. Baker

    • {Tutorial Video} Publishing your book on IngramSpark

    • Copyrights & Other Legal Considerations

    • Keywords & Categories

  • 14

    Month 6 - Authors as Small Business Operations

    • Setting Up Your Business

    • Small Business Training

    • Developing Your Business Strategy

    • Managing Your Budget

    • Taxes - on books, retail, etc

    • {VIDEO} Tax Considerations for Authors

    • Business Tools for the Author Entrepreneur - Email CRMs & Funnels

    • Resources / Discounts on Business Tools

    • Month 6 Training/Coaching Call (9_17_19)

  • 15

    Month 6 - Making More Money as an Author Entrepreneur

    • Setting Up Your Amazon Affiliate Account

    • Working with Brands & Sponsored Posts

    • Influencer Marketing

    • Raising Funds for Your Publishing Projects

    • Blogging for Authors

  • 16

    Additional Resources

    • AMS Ads free training

    • Submission Resources

Are you ready to reduce your overwhelm, take control of your book project, receive guidance and make a plan to launch a successful book? 

Make one payment of $5000 or pay over six months, for $875 a month. 

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